You can choose any of the three data formats listed below by appending the format parameter with your choice, to your request's URL.

  • html: Return field data in browser-friendly HTML formats
  • raw: Return field data as raw data (JSON) objects
  • both: Return field data in both html and raw formats


  • All response data is formatted both by default.
  • Using field_25 as an example, with both, your response data will include field_25 and field_25_raw (HTML formatting). With raw, your response data will only include field_25, which will be the same value as field_25_raw with the both formatting.


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